Pain is inevitable.
A cheery blog title hey? However something I have been thinking about for a little while is that their is some kind of ‘pain’ associated with EVERY choice in life. People often avoid getting into the gym because they think it will be hard. Contrary to what social media tells you these days it WILL […]
Where we fit in the fitness industry.
As many of you who have joined or enquired about Elevate98 will know we aren’t a ‘traditional’ gym. We merge classes, personal training and open gym into a fairly unique offering. We have discussed at length what small group personal training is previously and I’m sure we will again at some point so I won’t […]
Why we are too cheap…
(I have to caveat this right away by saying it’s just a hook as I don’t want any hateful emails). I had never heard of naive theory until recently but it has really rocked my world. If you went on Booking.com to book a hotel and there was NO information other than price how do you […]
3 Reasons the gym doesn’t work.
I also need your help… In my opinion (and experience having worked with thousands of clients) there are 3 main reasons people the gym doesn’t work out: Time, money and results. I could use this as an opporunity to ram how good Elevate98 is down your throat but I’m not going too. All I will […]
How we programme- Part 2.
So as we discussed last week we have 7 fundamental patterns we want to get into our training. You’ll notice we don’t talk about specific exercises or muscle groups as much as we do the patterns. This is because generally we aren’t too fussy about which exercise we use to hit the pattern, for some […]
How we programme.
This week marks the start of a new programme here at Elevate98 and it has led to lots of conversations around how we programme at the gym. Programming is an interesting topic and has been widely discussed inside the fitness world with regards to how important it actually is. My opinion? It’s important without doubt […]
My founder story- Part 2.
It’s crazy to think that it’s been 4 years since Covid. I still remember going home the evening it became obvious lockdown was coming. I cried like a baby! Dramatic I know but at the time it felt like my world was falling apart. I’d worked hard to build this self-employed business that was now […]
