Why we aren’t doing Black Friday.
Look full transparency we’re not against Black Friday per say. However we fundamentally believe in charging customers fairly. First of all this DOES NOT mean ‘cheap’. However one of our core business principles is that we will only ‘add’ a charge for something we add ‘value’ too. For example we sell merchanidse, supplements and wearables […]
Check ins, autonomy and doing less but better.
I spent 24 hours in London this weekend with a trusted consultant/mentor. We basically spent 5 hours questioning every single thing we do within the business to see the impact it was having and whether it’s something we should look to keep, change or discard completely going into 2025. It brought up A LOT of […]
Two thoughts for a Monday morning.
A morning of coaching here at Elevate98 done. It is so nice to see all our members still smashing their training even as Christmas nears and we hit sub-zero temperatures. I think it’s the nature of a self-employed person to constantly doubt what you are doing. Whether it’s what we charge, how we support members […]
Fitness is the best thing you can do for your family.
I write this DYING. On Saturday I completed two Hyrox events, one solo in the morning, followed by a pairs event with my dad in the evening. I am very much feeling the effects of doing effectively a half marathon (I ran over 23k total) and some stations alongside it. However in the car back […]
The 6 Figure Lesson.
We are approaching our 6 month anniversary in our new gym space. As a small, self-funded business we had to make some sacrifices when moving gyms. We couldn’t quite do EVERYTHING we wanted (although we gave it a damn good shot and the space is pretty epic if I do say so myself). Heads up, […]
Shifting the goalposts on goals.
Health and wellness is in a much different space than it was even 5 years ago. People are investing more time, money and thought into their goals which is wonderful to see. What it has created however is people becoming quite self-righteous about what a ‘good’ goal is and what a ‘bad’ goal is. It’s […]
Beating the winter Blues (and the lurgy).
It’s been the quietest week at the gym for a while this week and I think it’s because of the winter blues! The last week or two has felt like a real shift in weather. It’s dark, dull and rainy which is not very helpful when it comes to motivation for exercise. On top of […]
