The extremes rarely work…
Getting Back On Track: Why the Extremes Rarely Work After a week-long all-inclusive holiday, I jumped on the scales this morning.* I was up 3.2kg—nearly 6.5lbs. Despite spending £1000s (and countless hours) studying nutrition, my first reaction? “Oh s**t. I’m not eating today and I’m definitely doing extra cardio.” Why? Because I’m human.And your health and […]
Dim the lights but never turn them off…
Elevate98 Turns FIVE! Yes… 5 years old this November (keep an eye out for the details on the celebration). Somehow it feels like I’ve aged 20 years in that time, yet it’s flown by in a flash. For most of those years, my “balance” has been heavily weighted toward work—building Elevate98 and our team. But […]
Train for what you want to do at 90…
Imagine this… Something that: Not really selling exercise here, am I? But we all know the truth: training has benefits stacked a mile high. The reality though? There will be days when you wonder if it’s all worth it. That’s why we need a few things in place: 1. Both short-term and long-term goals Not just one or the other. […]
Don’t wait till Monday…
This email is one part apology, one part rant, and one part insight… so buckle up 😅 The Apology One of the hardest parts of running a gym that genuinely cares is… waitlists. They are impossible to fully “fix.” Life happens—jobs change, routines shift, school holidays kick in—and all of this affects which sessions are busiest. That […]
Why most fitness advice is useless…
Opinions. You know what they say about them… The truth is, opinions and advice from others aren’t always that helpful when it comes to improving your health and fitness. Here’s why: 1. Recency Bias People who’ve already achieved a result you might want—less pain, lower blood pressure, weight loss—often give advice based on what they’re […]
