What my beard tells you…

About once a month someone asks if I’m deliberately growing out my beard.(They usually add that it suits me… though I suspect that’s just politeness!) I always laugh and tell them the truth:How well-kept my beard is is usually a pretty good reflection of how busy I am — and how much I’m prioritising myself. It’s the […]

September is the BEST time for fitness

This weekend summed up autumn perfectly.Crisp mornings. A mix of sunshine and showers. The trees beginning to turn. Here’s my hot take…September is actually the BEST time to focus on your health and fitness goals. Why? Compare that to January…The weather is grim, energy is low after the Christmas slump, and because we feel we should do […]

We’re selling vitamins not paracetamol…

One of the hardest parts about what we do at Elevate98 is this: We’re selling vitamins, not paracetamol. What I mean is… most people say they want to be proactive about their health, but in reality, we’re far more reactive. We wait until something hurts, until the doctor says something, or until our body tells […]