You don’t always need a big goal.
Sometimes as coaches we can unintentionally create a form of “white coat syndrome.” People tell us their goals, what they’re eating, or how training is going… but sometimes it’s what they think we want to hear, or what they think is the right answer. But the reality is, life and training don’t always work like that. Sometimes you won’t actually […]
We can’t force you to make this work…
I want to be straight with you about something. We can’t make force ‘success’. Whether for you that means losing weight, getting to the gym consistently, running a half marathon, feeling stronger or whatever else we genuinely cannot make that happen. What I’ve learned from years of coaching is that life gives you windows. Periods […]
There is NEVER a right time.
I’m sure this scenario will sound familiar to many of you… Saturday morning I wake up with the best of intentions to do a 6:15am gym session before my shift starting so I can have some family time the rest of the day. I then made the cardinal mistake of going on my emails first […]
Posh spit and sawdust.
I was fascinated when I read about something called the ‘spotlight bias’ a few years back. Basically it’s the idea that no one is paying anywhere near as much attention to you as you think they are because they’re so wrapped up in their own lives. I think I have suffered an almost inverse of […]
The long term game always works.
Today marks the start of our Habit Kickstarter for members. We put little things like this on periodically throughout the year — and there’s a reason for that. At Elevate98, consistency is the aim.Intensity has its place, but only in small, well-timed sprinkles. I know many of you reading this will have been caught by […]
Why we hate January but love February.
I think I speak for most people when I say… I’m delighted January is over This January was a bit of a strange one for us though… We actually had a lot of new sign-ups. That’s unusual for us at Elevate98. Most gyms get busier in January, but historically we don’t. Why? I think there are […]
Who we’re NOT for at Elevate98…
The chances are if you are reading these emails then you are keen to do something to improve your health and wellness. That is admirable. But it can be bloody hard to know where to start. Ozempic, Ice Baths, Bootcamps, Supplements, Meal Prep etc etc. Social media will convince you that all of these are […]
Supplements, a real no-bs view from someone who has nothing to sell you.
Supplements are one of the biggest minefields in the health and fitness industry — and that’s really saying something. The truth is, a lot of the noise you see online comes from people with an agenda. Many articles or social media posts exist to sell you something, not to educate you. Here’s the reality: supplements […]
Tired, Stuck, and Sluggish? A Straight-Talking Guide to Testosterone.
Let’s Talk About Testosterone (Yes, Really) We get it — this isn’t a topic many people want to bring up over coffee. It feels awkward, maybe even “taboo.” But here’s the truth: low testosterone is something a lot of men struggle with — and very few talk about. If you’ve noticed: You’re not alone. And […]
Why does recovery take 10x longer after 30? (And here’s what to do about it).
If it feels like your body takes forever to bounce back these days — whether after a workout or a weekend — you’re not imagining it. Once we hit our 30s, recovery genuinely slows down, and there are a few key reasons why. The good news? It’s not because you’re “past it.” It’s just that […]
