Accountability isn’t what you think it is…
Accountability: The Most Misused Word in Fitness “Accountability” has become a bit of a buzzword in fitness over the last few years. And I’ll be honest, I’ve got some very strong thoughts on it. After a few recent conversations, I think it’s time to share them. At Elevate98, accountability is one of the biggest reasons […]
The lesson we keep forgetting.
You know those lessons you seem to need to relearn again and again? The ones where you swear you’ll remember how good (or bad) something felt—and use that memory to guide your choices next time? Whatever it is, the truth is simple: we must find a way to anchor ourselves to the behaviours that genuinely make us […]
Winter is coming…
1. Get out earlier 🌅 If I could bottle the benefits of a 20-minute walk in the fresh air, I’d be a rich man. In winter, it’s even more valuable.Getting out first thing helps with: 2. Watch the “3 S’s” Shoutout to Mike in Aberdeen for this one. Keep an eye on your: None of them are […]
What my beard tells you…
About once a month someone asks if I’m deliberately growing out my beard.(They usually add that it suits me… though I suspect that’s just politeness!) I always laugh and tell them the truth:How well-kept my beard is is usually a pretty good reflection of how busy I am — and how much I’m prioritising myself. It’s the […]
September is the BEST time for fitness
This weekend summed up autumn perfectly.Crisp mornings. A mix of sunshine and showers. The trees beginning to turn. Here’s my hot take…September is actually the BEST time to focus on your health and fitness goals. Why? Compare that to January…The weather is grim, energy is low after the Christmas slump, and because we feel we should do […]
We’re selling vitamins not paracetamol…
One of the hardest parts about what we do at Elevate98 is this: We’re selling vitamins, not paracetamol. What I mean is… most people say they want to be proactive about their health, but in reality, we’re far more reactive. We wait until something hurts, until the doctor says something, or until our body tells […]
The extremes rarely work…
Getting Back On Track: Why the Extremes Rarely Work After a week-long all-inclusive holiday, I jumped on the scales this morning.* I was up 3.2kg—nearly 6.5lbs. Despite spending £1000s (and countless hours) studying nutrition, my first reaction? “Oh s**t. I’m not eating today and I’m definitely doing extra cardio.” Why? Because I’m human.And your health and […]
Dim the lights but never turn them off…
Elevate98 Turns FIVE! Yes… 5 years old this November (keep an eye out for the details on the celebration). Somehow it feels like I’ve aged 20 years in that time, yet it’s flown by in a flash. For most of those years, my “balance” has been heavily weighted toward work—building Elevate98 and our team. But […]
Train for what you want to do at 90…
Imagine this… Something that: Not really selling exercise here, am I? But we all know the truth: training has benefits stacked a mile high. The reality though? There will be days when you wonder if it’s all worth it. That’s why we need a few things in place: 1. Both short-term and long-term goals Not just one or the other. […]
Don’t wait till Monday…
This email is one part apology, one part rant, and one part insight… so buckle up 😅 The Apology One of the hardest parts of running a gym that genuinely cares is… waitlists. They are impossible to fully “fix.” Life happens—jobs change, routines shift, school holidays kick in—and all of this affects which sessions are busiest. That […]
