Not another 'community' blog.
Look, 'community' is the in thing at the moment in the fitness world. Everyone (including ourselves at times) waxes lyrical about their...
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Elevate-98
3 days ago2 min read
The festive period.
Now that we're into December I feel I can touch on how to approach it (and maybe start considering Christmas songs in the gym). The...
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Elevate-98
6 days ago1 min read
Why we aren't doing Black Friday.
Look full transparency we're not against Black Friday per say. However we fundamentally believe in charging customers fairly. First of...
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Elevate-98
Nov 254 min read
Check ins, autonomy and doing less but better.
I spent 24 hours in London this weekend with a trusted consultant/mentor. We basically spent 5 hours questioning every single thing we do...
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Elevate-98
Nov 182 min read
Two thoughts for a Monday morning.
A morning of coaching here at Elevate98 done. It is so nice to see all our members still smashing their training even as Christmas nears...
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Elevate-98
Nov 111 min read
Fitness is the best thing you can do for your family.
I write this DYING. On Saturday I completed two Hyrox events, one solo in the morning, followed by a pairs event with my dad in the...
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Elevate-98
Nov 42 min read
'Transformations'
I was wrong. Many times actually. 'Transformations' are something discussed A LOT in the fitness industry. When we first started I was...
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Elevate-98
Oct 291 min read
The 6 Figure Lesson.
We are approaching our 6 month anniversary in our new gym space. As a small, self-funded business we had to make some sacrifices when...
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Elevate-98
Oct 212 min read
Shifting the goalposts on goals.
Health and wellness is in a much different space than it was even 5 years ago. People are investing more time, money and thought into...
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Elevate-98
Oct 172 min read
Beating the winter Blues (and the lurgy).
It's been the quietest week at the gym for a while this week and I think it's because of the winter blues! The last week or two has felt...
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Elevate-98
Oct 142 min read
Should a fitness professional be 'in-shape'?
So, does your coach need to 'walk the walk'? To give some context this is a HUGE debate within the fitness industry and something we...
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Elevate-98
Oct 72 min read
Motivation is a myth!
Okay maybe that title was a little clickbaity but I think it's mostly true. Last night (Sunday evening) I watched a few of my favourite...
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Elevate-98
Sep 302 min read
The thing that makes me proudest of our business.
Running a business is blooming hard. From finances to staff with everything from keeping members happy to negotiating with solicitors...
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Elevate-98
Sep 241 min read
Our gym is like pre cut fruit...
Stick with me, I promise I haven't (totally) lost it. Pineapple is one of my favourite foods. When we go into the shops and buy Pineapple...
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Elevate-98
Sep 193 min read
The working day your boss will hate me for...
Here is your boring fact of the day, Henry Ford invented the 9-5 working day. Now I don’t know old Henry but that is some invention to...
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Elevate-98
Sep 161 min read
Secret sauce of exercise.
As many of you will know I have been an avid reader for the last 10 or so years. When people ask which book I would recommend them the...
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Elevate-98
Sep 82 min read
What is your superpower?
Maybe I am weird but this is something I consider fairly regularly. What are the traits you exhibit that give you a strong chance of...
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Elevate-98
Aug 272 min read
Pain is inevitable.
A cheery blog title hey? However something I have been thinking about for a little while is that their is some kind of 'pain' associated...
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Elevate-98
Aug 121 min read
Where we fit in the fitness industry.
As many of you who have joined or enquired about Elevate98 will know we aren't a 'traditional' gym. We merge classes, personal training...
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Elevate-98
Aug 121 min read
Why we are too cheap...
(I have to caveat this right away by saying it’s just a hook as I don’t want any hateful emails). I had never heard of naive theory until...
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