There is no one like you in the world. This isn't a spiritual or motivational statement. It's fact. Despite there being 7 Billion people...

Let's be real, today is the proper start to 2025 isn't it? No one starts new year on a Wednesday! This is a tricky time of year to...

I am currently building out the webinar for our 2025 goal-setting masterclass for Elevate98 members. It will be all things goal-setting...

The dichotomy of growth and the coach you should be afraid of... Now in the interest of transparency I hope I have used dichotomy in the...

Look, today is a bit more 'motivational' and 'woo woo' than my normal style but I really do believe in this concept. Almost everyone...

It was an action packed weekend. I had my final (work) trip to London for the year on Friday. It was a great day, however travelling back...

Look, 'community' is the in thing at the moment in the fitness world. Everyone (including ourselves at times) waxes lyrical about their...

Now that we're into December I feel I can touch on how to approach it (and maybe start considering Christmas songs in the gym). The...

Look full transparency we're not against Black Friday per say. However we fundamentally believe in charging customers fairly. First of...

I spent 24 hours in London this weekend with a trusted consultant/mentor. We basically spent 5 hours questioning every single thing we do...

A morning of coaching here at Elevate98 done. It is so nice to see all our members still smashing their training even as Christmas nears...

I write this DYING. On Saturday I completed two Hyrox events, one solo in the morning, followed by a pairs event with my dad in the...

I was wrong. Many times actually. 'Transformations' are something discussed A LOT in the fitness industry. When we first started I was...

We are approaching our 6 month anniversary in our new gym space. As a small, self-funded business we had to make some sacrifices when...

Health and wellness is in a much different space than it was even 5 years ago. People are investing more time, money and thought into...

It's been the quietest week at the gym for a while this week and I think it's because of the winter blues! The last week or two has felt...

So, does your coach need to 'walk the walk'? To give some context this is a HUGE debate within the fitness industry and something we...

Okay maybe that title was a little clickbaity but I think it's mostly true. Last night (Sunday evening) I watched a few of my favourite...

Running a business is blooming hard. From finances to staff with everything from keeping members happy to negotiating with solicitors...

Stick with me, I promise I haven't (totally) lost it. Pineapple is one of my favourite foods. When we go into the shops and buy Pineapple...