With the rise of the internet, social media, and now AI, we’ve got more data than ever at our fingertips. Chances are, you’re wearing some of it right now. Smartwatches

‘Be obsessed with the process, not the outcome’. For anyone who has listened to me over the last few years you will probably be familiar with this statement. I first

*It goes without saying that this IS NOT financial advice* Our line of work regularly brings up this interesting phenomenon. Your whole world lives and dies on certain trends, forecasts

One of the things we are HUGE on here at Elevate98 is CPD or Continued Professional Development. Myself and the team spend lots of time and budget on making sure

The good thing about the modern world is that information and advice has never been so readily or cheaply available. The bad thing about the modern world is that information

We hear it almost everyday from people. I’ll just do X (start training, get my steps up, create new habits around nutrition etc) when everything calms down and I’m less

I generally review our business and my personal finances quarterly. The personal one generally shows why Edinburgh’s coffee shops are still in business, anyone else or just me? When it

We are in the final stages of our 6 week new year shred and we’ve seen some fantastic results. Beyond this, we are putting the final touches on something revolutionary

We are right in the mix of our 6 week shred. This is an in-house programme for members who need a bit more guidance with their nutrition and lifestyle habits

We live in a world of absolutes. There is a constant urge for ‘optimal’ or ‘perfection’. Both myself, and us as a business, get caught up in this from time

I’ve been there. For the first 3 years in business I was constantly looking for ‘the thing’. The secret that was going to unlock the business I had dreamed of.

The world has changed massively over the last little while. There are many reasons for this but two in particular impact the topic of my email today. -Working from home

This is a blog we have had in the archives for MONTHS without pushing out. Unless you’ve been living under a rock you have probably heard of the rise in

Every December, as has became tradition I did a lengthy goal-setting session for myself on all the things I wanted to achieve for 2025. The last few years goal-setting sessions

I have become OBSESSED with quite a morbid topic. When adults of a certain age (somewhere between 65-75) fall over the risk of death is HUGE! While this obviously makes

Ihave spent the last 2 days at the Scottish Business Conference in Glasgow and as always with these events it sparked some ideas, strengthened my belief in certain areas and

The world is changing. (I know, some really unique insight there). We now expect everything to be available right here and right now. I’m the world’s worst for this. Having

There is no one like you in the world. This isn’t a spiritual or motivational statement. It’s fact. Despite there being 7 Billion people in the world no one is

Let’s be real, today is the proper start to 2025 isn’t it? No one starts new year on a Wednesday! This is a tricky time of year to navigate. On

I am currently building out the webinar for our 2025 goal-setting masterclass for Elevate98 members. It will be all things goal-setting and how to make 2025 your best year yet.

With the rise of the internet, social media, and now AI, we’ve got more data than ever at our fingertips. Chances are, you’re wearing some of it right now. Smartwatches

The dichotomy of growth and the coach you should be afraid of… Now in the interest of transparency I hope I have used dichotomy in the right way there as

Look, today is a bit more ‘motivational’ and ‘woo woo’ than my normal style but I really do believe in this concept. Almost everyone starts their health and fitness journey

It was an action packed weekend. I had my final (work) trip to London for the year on Friday. It was a great day, however travelling back in the midst

Now that we’re into December I feel I can touch on how to approach it (and maybe start considering Christmas songs in the gym). The reality is in the fitness

Look full transparency we’re not against Black Friday per say. However we fundamentally believe in charging customers fairly. First of all this DOES NOT mean ‘cheap’. However one of our

I spent 24 hours in London this weekend with a trusted consultant/mentor. We basically spent 5 hours questioning every single thing we do within the business to see the impact

A morning of coaching here at Elevate98 done. It is so nice to see all our members still smashing their training even as Christmas nears and we hit sub-zero temperatures.

I write this DYING. On Saturday I completed two Hyrox events, one solo in the morning, followed by a pairs event with my dad in the evening. I am very

We are approaching our 6 month anniversary in our new gym space. As a small, self-funded business we had to make some sacrifices when moving gyms. We couldn’t quite do

Health and wellness is in a much different space than it was even 5 years ago. People are investing more time, money and thought into their goals which is wonderful

It’s been the quietest week at the gym for a while this week and I think it’s because of the winter blues! The last week or two has felt like

So, does your coach need to ‘walk the walk’? To give some context this is a HUGE debate within the fitness industry and something we discuss when I teach people

Okay maybe that title was a little clickbaity but I think it’s mostly true. Last night (Sunday evening) I watched a few of my favourite fitness influencers on YouTube smashing

Running a business is blooming hard. From finances to staff with everything from keeping members happy to negotiating with solicitors stuck in between it keeps me on my toes. As

Stick with me, I promise I haven’t (totally) lost it. Pineapple is one of my favourite foods. When we go into the shops and buy Pineapple we have two choices.

Here is your boring fact of the day, Henry Ford invented the 9-5 working day. Now I don’t know old Henry but that is some invention to have became such

As many of you will know I have been an avid reader for the last 10 or so years. When people ask which book I would recommend them the answer

Maybe I am weird but this is something I consider fairly regularly. What are the traits you exhibit that give you a strong chance of succeeding in life? Equally what

A cheery blog title hey? However something I have been thinking about for a little while is that their is some kind of ‘pain’ associated with EVERY choice in life.

As many of you who have joined or enquired about Elevate98 will know we aren’t a ‘traditional’ gym. We merge classes, personal training and open gym into a fairly unique

(I have to caveat this right away by saying it’s just a hook as I don’t want any hateful emails). I had never heard of naive theory until recently but

I also need your help… In my opinion (and experience having worked with thousands of clients) there are 3 main reasons people the gym doesn’t work out: Time, money and

So as we discussed last week we have 7 fundamental patterns we want to get into our training. You’ll notice we don’t talk about specific exercises or muscle groups as

This week marks the start of a new programme here at Elevate98 and it has led to lots of conversations around how we programme at the gym. Programming is an

It’s crazy to think that it’s been 4 years since Covid. I still remember going home the evening it became obvious lockdown was coming. I cried like a baby! Dramatic

If you have trained for a period of time you may have heard the phrase ‘deload’ but what is it and do you actually need one? In plain English a