The chances are if you are reading these emails then you are keen to do something to improve your health and wellness. That is admirable. But it can be bloody

Supplements are one of the biggest minefields in the health and fitness industry — and that’s really saying something. The truth is, a lot of the noise you see online

Let’s Talk About Testosterone (Yes, Really) We get it — this isn’t a topic many people want to bring up over coffee. It feels awkward, maybe even “taboo.” But here’s

If it feels like your body takes forever to bounce back these days — whether after a workout or a weekend — you’re not imagining it. Once we hit our

Accountability: The Most Misused Word in Fitness “Accountability” has become a bit of a buzzword in fitness over the last few years. And I’ll be honest, I’ve got some very

You know those lessons you seem to need to relearn again and again? The ones where you swear you’ll remember how good (or bad) something felt—and use that memory to

1. Get out earlier 🌅 If I could bottle the benefits of a 20-minute walk in the fresh air, I’d be a rich man. In winter, it’s even more valuable.Getting

About once a month someone asks if I’m deliberately growing out my beard.(They usually add that it suits me… though I suspect that’s just politeness!) I always laugh and tell them the

This weekend summed up autumn perfectly.Crisp mornings. A mix of sunshine and showers. The trees beginning to turn. Here’s my hot take…September is actually the BEST time to focus on

One of the hardest parts about what we do at Elevate98 is this: We’re selling vitamins, not paracetamol. What I mean is… most people say they want to be proactive

Getting Back On Track: Why the Extremes Rarely Work After a week-long all-inclusive holiday, I jumped on the scales this morning.* I was up 3.2kg—nearly 6.5lbs. Despite spending £1000s (and countless

Elevate98 Turns FIVE! Yes… 5 years old this November (keep an eye out for the details on the celebration). Somehow it feels like I’ve aged 20 years in that time,

Imagine this… Something that: Not really selling exercise here, am I? But we all know the truth: training has benefits stacked a mile high. The reality though? There will be days when you

This email is one part apology, one part rant, and one part insight… so buckle up 😅 The Apology One of the hardest parts of running a gym that genuinely

Opinions. You know what they say about them… The truth is, opinions and advice from others aren’t always that helpful when it comes to improving your health and fitness. Here’s

Intro If you’re in Edinburgh and want to feel stronger, leaner, and pain-free — without the pressure of a busy gym floor — small group personal training could be the

Play: The True Elixir of Life ‘Play’ really is the elixir of life. Think about all the things we do for entertainment: When we were younger, play was second nature.

When it comes to fitness (and life in general), it’s easy to compare your current performance to your past peak. We remember those moments when we were stronger, younger, faster,

Still or Sparkling? Let’s settle a serious debate:Still or sparkling water? 💧✨ Personally, I love sparkling. But here’s the thing—I only really order it in specific situations: It’s not that

The Hard Truth About Results We Think We Want “It doesn’t make sense to continue wanting something if you’re not willing to do what it takes to get it.”— James

It’s Okay to Want to Look Better — You’re Not Superficial Ten years ago, people mostly went to the gym to lose weight or look better. Now? We regularly see

With the rise of the internet, social media, and now AI, we’ve got more data than ever at our fingertips. Chances are, you’re wearing some of it right now. Smartwatches

‘Be obsessed with the process, not the outcome’. For anyone who has listened to me over the last few years you will probably be familiar with this statement. I first

*It goes without saying that this IS NOT financial advice* Our line of work regularly brings up this interesting phenomenon. Your whole world lives and dies on certain trends, forecasts

One of the things we are HUGE on here at Elevate98 is CPD or Continued Professional Development. Myself and the team spend lots of time and budget on making sure

The good thing about the modern world is that information and advice has never been so readily or cheaply available. The bad thing about the modern world is that information

We hear it almost everyday from people. I’ll just do X (start training, get my steps up, create new habits around nutrition etc) when everything calms down and I’m less

I generally review our business and my personal finances quarterly. The personal one generally shows why Edinburgh’s coffee shops are still in business, anyone else or just me? When it

We are in the final stages of our 6 week new year shred and we’ve seen some fantastic results. Beyond this, we are putting the final touches on something revolutionary

We are right in the mix of our 6 week shred. This is an in-house programme for members who need a bit more guidance with their nutrition and lifestyle habits

We live in a world of absolutes. There is a constant urge for ‘optimal’ or ‘perfection’. Both myself, and us as a business, get caught up in this from time

I’ve been there. For the first 3 years in business I was constantly looking for ‘the thing’. The secret that was going to unlock the business I had dreamed of.

The world has changed massively over the last little while. There are many reasons for this but two in particular impact the topic of my email today. -Working from home

This is a blog we have had in the archives for MONTHS without pushing out. Unless you’ve been living under a rock you have probably heard of the rise in

Every December, as has became tradition I did a lengthy goal-setting session for myself on all the things I wanted to achieve for 2025. The last few years goal-setting sessions

I have become OBSESSED with quite a morbid topic. When adults of a certain age (somewhere between 65-75) fall over the risk of death is HUGE! While this obviously makes

Ihave spent the last 2 days at the Scottish Business Conference in Glasgow and as always with these events it sparked some ideas, strengthened my belief in certain areas and

The world is changing. (I know, some really unique insight there). We now expect everything to be available right here and right now. I’m the world’s worst for this. Having

There is no one like you in the world. This isn’t a spiritual or motivational statement. It’s fact. Despite there being 7 Billion people in the world no one is

Let’s be real, today is the proper start to 2025 isn’t it? No one starts new year on a Wednesday! This is a tricky time of year to navigate. On

I am currently building out the webinar for our 2025 goal-setting masterclass for Elevate98 members. It will be all things goal-setting and how to make 2025 your best year yet.

With the rise of the internet, social media, and now AI, we’ve got more data than ever at our fingertips. Chances are, you’re wearing some of it right now. Smartwatches

The dichotomy of growth and the coach you should be afraid of… Now in the interest of transparency I hope I have used dichotomy in the right way there as

Look, today is a bit more ‘motivational’ and ‘woo woo’ than my normal style but I really do believe in this concept. Almost everyone starts their health and fitness journey

It was an action packed weekend. I had my final (work) trip to London for the year on Friday. It was a great day, however travelling back in the midst

Now that we’re into December I feel I can touch on how to approach it (and maybe start considering Christmas songs in the gym). The reality is in the fitness

Look full transparency we’re not against Black Friday per say. However we fundamentally believe in charging customers fairly. First of all this DOES NOT mean ‘cheap’. However one of our

I spent 24 hours in London this weekend with a trusted consultant/mentor. We basically spent 5 hours questioning every single thing we do within the business to see the impact