Why we aren't doing Black Friday.

Look full transparency we're not against Black Friday per say.

However we fundamentally believe in charging customers fairly.

First of all this DOES NOT mean 'cheap'.

However one of our core business principles is that we will only 'add' a charge for something we add 'value' too.

For example we sell merchanidse, supplements and wearables like MyZone at either cost price or a very small mark up (enough to hold stock basically).

This is because we aren't doing anything to them to justify drastically increasing pricing.

Our coaching is a little different, we belive that via our constant learning, constant investment in the team and facility, our vast timetable and MUCH more that we add great value to our members lives and thus can charge accordingly.

We are a business so that price needs to work for us.

It needs to mean that we can continue upgrading the service, pay our dedicated team fairly, invest in courses to progress what we are offering you and that I as the owner am compensated.

However we don't charge above this threshold.

This means that come Black Friday we don't have big margins to slash.

We charge fairly so that there isn't much to cut...