I think I speak for most people when I say… I’m delighted January is over 
This January was a bit of a strange one for us though…
We actually had a lot of new sign-ups.
That’s unusual for us at Elevate98.
Most gyms get busier in January, but historically we don’t. Why?
I think there are two main reasons:
We don’t sell quick fixes.
We’ve been in business for over 5 years and we’ve never pushed short-term results because we just don’t believe in them.
That means some people choose “transformation” style programmes in January instead of us.
People try to go it alone in January.
For some, that works which is amazing!
For others, they eventually realise they need the support of a coach and the right environment.
Why this January was different… honestly, I’ve no idea 
But we’re very grateful.
We actually take a similar approach with our existing members too.
We don’t do anything extreme in January.
No pressure. No resets. No all or nothing challenges.
Just getting back into routine and consistently training again.
