THIS IS
ELEVATE98

A new fitness experience where you can expect community, flexibility to suit your life and most importantly enjoying the gym!

Why You Don’t Hate the Gym—You Just Hate the Environment

Still or Sparkling?

Let’s settle a serious debate:
Still or sparkling water? 💧✨

Personally, I love sparkling. But here’s the thing—I only really order it in specific situations:

  • A nice restaurant
  • Dinner with friends who I know enjoy it too
  • When the setting feels right

It’s not that I don’t like sparkling water in general.
I just don’t always feel like it fits the vibe.

And that got me thinking…


Why People Say They Hate the Gym (But Don’t)

At Elevate98, we hear it all the time:
“I don’t like the gym.”

But dig a little deeper, and it usually turns out they don’t hate fitness or movement or strength training.
They just don’t like the environment they associate with the gym:

  • People filming themselves in mirrors
  • Over-the-top grunting and weight-dropping
  • Overcomplicated instructions that make them feel out of place

Sound familiar?

That doesn’t mean you’re not a gym person—it just means you haven’t found the right space for you.


It’s Not the Gym—It’s the Environment

Just like I’ll choose sparkling water when the setting is right,
people are more likely to enjoy fitness when the gym environment actually suits them.

Maybe you’re looking for:

  • A place that feels welcoming, not intimidating
  • Coaches who speak to you like a human, not a drill sergeant
  • Members who support each other instead of compete with each other

If your past experience doesn’t match that, no wonder the idea of “the gym” puts you off.


Finding a Gym You’ll Actually Enjoy

Before you write yourself off as “not a gym person,” ask yourself this:

Is it really the gym I don’t like… or just the way I’ve experienced it so far?

There are gyms that feel more like communities.
Where people know your name.
Where movement feels good, and results happen because you’re actually enjoying the process.

That’s what we built at Elevate98.


Sparkling Takeaway

Next time someone offers you sparkling water, try it.
Next time someone says “you should try this gym,” consider it.

Because you might find out…
you didn’t dislike the thing itself—
you just needed a better version of it.


Ready to Try a Different Kind of Gym?

If you’re in the Edinburgh area and want to experience a gym that’s built for real people—not mirror selfies or ego-lifting—come give Elevate98 a go.

👉 Click here to book a free strategy call- https://calendly.com/elevate98/discoverycall
No pressure. Just a chance to see what the right environment can do.